Let the work do the talking.
Let the work do the talking.
From a headline that makes you look twice to a design that tells a story, I love finding an unexpected way to get a message across. This collection brings together my work in copywriting, design and advertising, giving you a glimpse of how I think and what I create.
Some of My Work
Bronze Loerie Winner '25: Collie Confessions
Copywriting · Radio Ad
We may treat our dogs like babies, but they still have needs of their own. This radio ad turns that familiar affection into a reminder to feed them the nutrition they need as dogs.
Cool Bananas
Copywriting · Social Media Campaign · Student Project
A playful campaign built around the idea that cravings deserve to be enjoyed.
Colgate
Copywriting · Integrated campaign · Student concept
An integrated campaign concept developed for Colgate, addressing the dental hygiene crisis in South Africa.
My role: Copywriter
Collaborators: Danielle Nakan-Sage & Agatka Mazus
Zibaldone
Copywriting · Print Advertising · Student Project
A series of print ads built around the words. Each piece pairs a concise headline with a visual idea, giving the copy space to make its point.
Built Like a Beast
Graphic design
A bold roofing ad built around a visual idea and a direct, memorable headline.
Penguin Valentine's Day Post
Graphic design · Copywriting · Social Media Content
A bold roofing ad built around a visual idea and a direct, memorable headline.
Forget the Roses
Copywriting · Print advertising · Student project
In a world where relationships can be overwhelming, plants provide a simple, profound alternative for Valentine's Day.
Odd Socks
Graphic Design
Odd Socks was born from the dream of an autistic adult who was once told he would never be able to read or write.
Determined to prove everyone wrong, he set out to create a brand that celebrates individuality, inclusion and the beauty of being different.
His vision is to release a new pair of mismatched socks every month, encouraging people to embrace what makes them unique while building a business of his own.
I had the privilege of helping bring this vision to life by designing the Odd Socks logo and transforming the original artwork into professional, print-ready designs using Adobe Illustrator.
A project that proves being different is something worth celebrating. I added the images of him drawing the socks, before I put it into Illustrator.
Some of My Meta Ads Results
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